Adam@Home by Rob Harrell for March 05, 2001
Transcript:
Adam: What's a "double Emily"? Barista: That's our featured coffee drink of the week. We're trying to tap directly into our customers' drinking habits by naming a drink after them. Adam: Tap into their knowledge? Barista: No, their wallets. You wouldn't believe how often someone will come in to buy coffee if "their" drink is up on the board.