Recent Comments

1. 6 days ago on Luann

   Well, that sounds like it would get Luann hired. But it definitely won’t make her CEO, plus her brand is competing with a lot of other “healthy, hopeful, enthusiastic young women with a good attitude”, who also have documented quantifiable experience, college degrees, etc.

2. 6 days ago on Luann

   Of course there is. Girl next door, old fashioned, sweet, helpful. It’s just not super recognizable because it looks unambitious in our capitalist society, and it is. Old fashioned sweet helpful women, while a lovely brand, end up being taken advantage of as low paid teachers, social workers, customer service reps under our current system. Unlike Bets & tiff who are working to figure out the rules of capitalism to NOT be taken financial advantage of. Sooo if blank slate tool of capitalism is the brand Luann wants, give her enough rope to fiscally hang herself.

3. 11 days ago on Luann

   I dunno…Luanns in college. Trying different things at age 19 is how a lot of (mostly the women) ended up with rise & grind to pay off student loan debt as their “brand” in their 30s. If Luann actually sees herself as full of potential and likes trying new things she should get a full time job. ANY boss we could be happy to take advantage of her current brand. Should also point out Bets & tiff are also full of potential and trying new things. Their just being more financially astute about how they use their potential.

4. 13 days ago on Luann

   Life is what happens when your looking the other way. – often misattributed to John Lennon. Bets and Tiff have no idea what a brand even is, and that say a lot about the assignment. Building a personal brand is NOT about what you want in the future, it’s about consciously identifying and playing to the strengths you already have, or are perceived to have. Weather that actually gets you what YOU want, vs what others want (being a tool), is a whole nother question. Better questions for Bets & tiff to ask to figure out Luann ambitions: what do you want on your gravestone? What do you want your obituary to say? Finally, it’s very possible that Luann is justifiably conservative/defensive in expressing her wants due to trust issues lingering from her fraught and competitive history with Tiffany. Try getting tiff out of the room before turning on the camera.

5. 13 days ago on Luann

   Also, ask Luann what she spends most most of her money on. That is usually a good indicator of passion or at least ambition.

6. 13 days ago on Luann

   Passion is not a good brand indicator. You just end up dressing the part & fake it till you make it (& you may not) with passion. In short, passion and a buck fifty will buy you a cup of coffee. Ask what Luann perceives her strengths are, what other people have complimented her on and positive feedback she has received, and ask how Bets and tiff can HELP LUANN emphasize those qualities. Branding is playing to your strengths not your weaknesses.

7. 14 days ago on Luann

   “I am a blank slate full of potential who is spending large amounts of money on a college education to get me a underpaid childcare job where I will be a tool once I’m provided with on the job training.” Take the rebrand Luann.

8. about 1 month ago on Luann

   Grow up and stop trying to chainge others without there consent. Steff’s a pain, but she’s good at sales and super athletic and competitive. That’s a good lesson for the business majors in how to build and manage a strong sales team rather then going it alone.

9. about 1 month ago on Luann

   Hasn’t Tiff already been there, done that? Hot cheerleader rebranded to depressed college student to good friend and hard worker making her own cash? Maybe try rebranding Luann as an adult.

10. about 1 month ago on Luann

    Bit of a Bets correction. Business majors actually often are not filthy rich. Business actually isn’t a very lucrative major.